In addition, the firm manufactures the market-leading Kindle e-book readers. Its Web services business comprises renting data storage and computing power over the Internet, known as 'cloud computing.' Its web presence is so significant that in 2012, 1% of all Web traffic in North America passed via data centers. is the top-earning Internet-based business that sells literature, music, movies, furnishings, electronics, toys, and various other products directly or as an intermediary between different shops and Amazon's millions of consumers.